Following its posting on social media and sites such as You Tube, the number of offences recorded has declined in the six weeks since its launch, compared with the two week period before the campaign started.
NSW Roads Minister Duncan Gay was enthused by the response to the campaign from drivers.
"The figures for Sydney alone show the number of people caught in the six weeks after the campaign started has dropped by 1200, or 13.5 percent,” Mr Gay said.
The music video has even attracted international interest, with the French Foundation for Responsible Driving – VINCI Autoroutes – seeking permission from the NSW government to share the video on its website.
Mr Gay said this request was proof that the internet could be a powerful and far-reaching tool for the state government to educate people on the dangers of using a mobile phone while driving.
“We were very happy to share our video with the French authorities and get the message out there for motorists,” Mr Gay said.
"The message is a very clear one; holding your mobile phone while driving threatens your safety, your passengers and other road users like cyclists and pedestrians.”
Since its launch, the 'Get You Hand Off It' video has had about 600,000 hits, not including the coverage generated by other websites carrying the clip; such as TMR.
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