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Kia Launches Horki Brand In China, Reveals New Concept In Shanghai Photo:
2013_kia_cerato_australia_03_sli_02b Photo: tmr
2013_kia_cerato_australia_03_sli_02 Photo: tmr
2013_kia_cerato_australia_03_sli_05 Photo: tmr
2013_kia_horki_concept_01 Photo: tmr
2013_kia_cerato_australia_01_s_03 Photo: tmr
2013_kia_cerato_australia_03_sli_02a Photo: tmr
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2013_kia_cerato_australia_01_s_02a Photo: tmr
2013_kia_horki_concept_04 Photo: tmr
2013_kia_cerato_australia_03_sli_06 Photo: tmr
2013_kia_cerato_australia_03_sli_04 Photo: tmr
2013_kia_cerato_australia_01_s_02 Photo: tmr
2013_kia_cerato_australia_03_sli_01 Photo: tmr
2013_kia_cerato_australia_02_si_03 Photo: tmr
2013_kia_cerato_australia_01_s_01 Photo: tmr
2013_kia_cerato_australia_02_si_02a Photo: tmr
2013_kia_cerato_australia_03_sli_03 Photo: tmr
2013_kia_cerato_australia_02_si_01 Photo: tmr
2013_kia_horki_concept_02 Photo: tmr
2013_kia_cerato_australia_01_s_04 Photo: tmr
 
 
Trevor Collett | Apr, 22 2013 | 0 Comments

Kia's joint venture in China, Dongfeng Yueda Kia (DYK), has used the Shanghai Auto Show to announce its new Chinese brand name.

The new nameplate, Horki, is, as only an Asian nameplate would want to do, a combination of "harmony and driving” - the “Hor” represents China, while “ki” represents driving.

All Horki cars will be developed specifically for the Chinese market.

Accompanying the news in Shanghai is a sedan concept based on the new Cerato platform. The new model is destined for sale in China only, although timing is still to be confirmed.

Kia, through its Chinese joint venture (with Dongfeng Motor Corporation and Yueda), plans to use the new name badge to launch a dual brand strategy in the Chinese market.

The Horki brand will stand for “practical, economical and trustworthy” cars, while the Kia brand will represent “passion, sportiness and style”.

Kia says the Horki badge will appear on a range of vehicles, including a model driven by an alternative power source.

The company plans for the first cars carrying the Horki badge to make their appearance on the Chinese market during the second half of 2015. The cars will be produced at one of the joint venture's three Yancheng factories.

 
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