The Toyota Corolla was Australian’s best-selling new car in 2014, pipping the Mazda3 which showed a resurgent final quarter.
But the late surge wasn’t enough with the Corolla taking top spot for only the second time in its long Australian history with 43,735 sales (422 ahead of the Mazda3).
This sees Toyota’s small car win the overall sales battle for the second year running, while the evergreen HiLux pickup took the bronze medal with 38,126.
From there, Hyundai’s i30 was fourth with 31,505 sales and the Holden Commodore fifth on 30,203, but the Commodore is elevated to fourth with 35,772 if Holden ‘Commodore’ Ute sales are also considered.
The Triton cemented its seventh place for the year with 3420 sales last month, making it the third best-selling car for December.
Top 10 Selling Brands - December 2014
- Toyota - 19,015 sales - (down 3.0 percent)
- Mazda - 8731 - (up 2.4 percent)
- Holden - 7752 - (down 15.3 percent)
- Hyundai - 7657 - (down 1.2 percent)
- Mitsubishi - 7438 - (up 10.9 percent)
- Ford - 5936 - (down 13.6 percent)
- Nissan - 5869 - (down 9.8 percent)
- Volkswagen - 4539 - (down 2.9 percent)
- Subaru - 3431 - (down 6.3 percent)
- Honda - 3758 - (up 49.7 percent)
Top 10 Selling Models - December 2014
- Mazda3 - 3803 sales - (43,313 sales year-to-date)
- Toyota Corolla - 3546 - (43,735)
- Mitsubishi Triton - 3420 - (24,256)
- Toyota HiLux - 3330 - (38,126)
- Hyundai i30 - 2828 - (31,505)
- Toyota Camry - 2374 - (22,044)
- Holden Commodore - 2009 - (30,203)
- Ford Ranger - 1988 - (26,619)
- Isuzu D-Max - 1775 - (12,049)
- Toyota Rav4 - 1766 - (18,160)
December’s other notable top-ten performer was the Isuzu D-Max. It finished the final month of the year with 1775 sales making it the ninth best-selling car last month.
The battle of the carmakers was easily won by Toyota, shifting close to double the stock of its nearest rival with 203,501 sales.
Despite a 5.2 percent drop in sales, Toyota’s 2014 sales tally dwarfs that of second-placed Holden on 106,902, and is more than third-placed Mazda (100,704) and fourth-placed Hyundai (100,011) combined.
Hyundai was one of only two carmakers in the top ten to experience growth in 2014, with sales up 3.1 percent. The other was Subaru in ninth, with sales growing 0.8 percent.
Eleventh-placed Mercedes is arguably the success story of 2014, with sales up 15.8 percent.
Consider Benz’s top-selling model in the C-Class, which finished the year on 5845 sales. This model alone outsold the Nissan Pathfinder, Mitsubishi Pajero, Ford’s Kuga and Mondeo, Toyota’s Aurion and 86 models and many more.
The other big winner in 2014 was the compact SUV class, which picked up where it left off in 2013 with sales up 16.5 percent.
Other improvers included people-mover sales (up 10.6 percent), both medium and large SUVs (up 4.8 and 1.0 percent respectively) and, interestingly, light buses with less than 20 seats (up 21.2 percent).
Besides people-movers, all passenger car segments saw a drop in sales last year compared to 2013.
Overall, despite an extra selling day the market was up just 0.1 percent on December last year but finished 2014 two percent down on 2013 with 1,113,224 sales.
Top 10 Selling Brands - 2014
- Toyota - 203,501 sales - (down 5.2 percent)
- Holden - 106,092 - (down 5.3 percent)
- Mazda - 100,704 - (down 2.4 percent)
- Hyundai - 100,011 - (up 3.1 percent)
- Ford - 79,703 - (down 8.6 percent)
- Mitsubishi - 68,637 - (down 4.0 percent)
- Nissan - 66,025 - (down 14.0 percent)
- Volkswagen - 54,801 - (down 0.2 percent)
- Subaru - 40,502 - (up 0.8 percent)
- Honda - 32,998 - (down 15.9 percent)
Top 10 Selling Models - 2014
- Toyota Corolla - 43,735 sales
- Mazda3 - 43,313
- Toyota HiLux - 38,126
- Hyundai i30 - 31,505
- Holden Commodore - 30,203 (35,772 including Ute sales)
- Ford Ranger - 26,619
- Mitsubishi Triton - 24,256
- Toyota Camry - 22,044
- Mazda CX-5 - 21,571
- Volkswagen Golf - 19,178
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