Toyota boss Akio Toyoda has said this week that while he is eager to see the Supra badge return to the market, it would take more than his own wishes to bring the fan-favourite back.
Speaking with press in Japan, Toyoda - the grandson of company founder Kiichiro Toyoda - said that the Supra had played a significant role in his development as a young driver.
"Even if one president says that we want to have a Supra again, the whole company is not going to be responding to that request," Mr Toyoda told reporters.
Mr Toyoda said that, similar to the evolution of Nissan's GT-R hero car and the coming of Lexus' LF-A supercar, he would like to see his company develop a model that would represent a significant step forward for the iconic Supra badge.
In recent years, Toyota's FT-HS concept has been mooted as a preview of an upcoming Supra-inspired sports car.
The American-developed FT-HS combines an electric motor with a 3.5-litre 300kW V6 petrol engine, which is similar to that used in several production models, including Toyota Australia’s Aurion.
Its front-engine, rear-drive layout hybrid drivetrain is estimated to be capable of dispatching the 0-100km/h dash within the four-second range.
For now, as it works to reestablish its image as a quality leader, the world number-one carmaker is likely to focus its sports car energies on the upcoming FT-86, scheduled to make its market debut in 2013.