Vic: TAC Launches Auto Emergency Braking Awareness Campaign Photo:

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Trevor Collett | Jun, 28 2014 | 6 Comments

Victoria’s Transport Accident Commission (TAC) has turned its attention to Autonomous Emergency Braking (AEB) in its latest road safety campaign.

The TAC says of all collisions resulting in injury in Victoria, rear-end collisions account for around 16 percent; a statistic that could almost be eradicated if all cars had AEB.

Using forward-facing cameras, sensors and radars, AEB can apply the brakes autonomously if the driver fails to notice a vehicle slowing in front of them (see video).

AEB systems in some cars are also smart enough to recognise pedestrians and cyclists, while carmakers such as Volvo are currently developing AEB to recognise the movements of animals.

The TAC aims to raise consumer awareness of AEB through its new safety campaign, with the view that more carmakers will adopt the technology sooner if consumers demand it.

AEB or elements of the technology have become increasingly available over recent years as a stand-alone option, part of an optional ‘safety pack’ or as standard equipment, depending on the carmaker.

“The new TAC campaign aims to drive consumer demand for the technology in the same way earlier campaigns drove a sharp increase in the uptake of safety features like curtain airbags and electronic stability control (ESC)," Victoria’s Assistant Treasurer, Gordon Rich-Phillips, said.

"The campaign encourages Victorians to visit howsafeisyourcar.com.au and consider purchasing a vehicle fitted with technology that can save lives, and AEB is just one of these features that car buyers should consider.”

The Australasian New Car Assessment Program (ANCAP) support’s the TAC’s position on AEB, with CEO Nicholas Clarke saying last year the technology could reduce collisions by up to 27 percent.

MORE: TAC news, autonomous news

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