TVR’s new boss, Les Edgar, has revealed that the back-to-British carmaker is planning two models for a 2015 return to the market.
Speaking with Britian’s Autocar, Mr Edgar didn’t rule out new versions of previous TVR models – such as the Sagaris – but said that all-new models were more likely at this stage, even though some could wear existing TVR names.
“We could do both, and we haven’t made a final decision yet,” Mr Edgar said.
“If we wanted, we could probably have a new edition of the old Sagaris on the market in about a year. But I think it’s more likely we’ll choose to build all-new TVRs, and that’ll probably take us twice as long.”
As to why he and his group of investors decided to purchase the remains of TVR, Edgar said the plan was to return TVR to its glory days.
“I’ve always loved the brand,” Edgar said. “It’s the same for all of us in this venture. The initials stand for a special kind of driver’s car we all love, missing for the past few years."
"Our plan is to put it back to where it belongs; to carry on where Peter Wheeler left off."
Edgar also said that as none of the investment team had been involved in carmaking before, they would bring fresh thinking to the industry.
He assured that all members of the team have plenty of business experience. "This is most definitely not a hobby," he added.
Speaking on the affordability of the new TVR range, Edgar said they were planning to maintain “the common man’s supercar” approach.
“They were always the common man’s supercar, and we want to keep it that way,” Edgar said. “I saw a T350 the other day," he said.
"It looked great and left the lights like a bat out of hell. It was a beautiful-looking thing with a real sense of occasion. That’s what we’re after.”
Mr Edgar said TVR was yet to make a decision on engine supply, saying that it may choose to build its own but using outsourced engines would not harm the image of the brand.
Edgar also said that the closest rival to the new TVR would be “a second-hand Aston Martin” and that the carmaker wasn’t ruling out a return to racing at Le Mans either.
When asked to summarise the character of the new TVR models, Mr Edgar had this to say:
“They’ll be the kind of cars people understand TVRs to be: fast and powerful with great handling and a great noise."
"Put it this way: you’ll know you’re alive when you drive one.”
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