Toyota Celica Back In Business? Photo:
Trevor Collett | Sep, 18 2017 | 4 Comments

Toyota may be looking to revive the Celica sports car, according to reports out of the US.

Car And Driver has unearthed a trademark application from the global carmaker, which seeks to lock down the Celica name once again.

Of course, Toyota may be simply looking to protect its territory and ensure no one else can use the Celica name, but the badge has been in the wilderness for many years.

A renewed interest in the Celica name suggests Toyota may be considering a new two-door coupe at the very least, but the carmaker has made no official announcements.

With the days counting down until the revival of the Supra, Toyota fans may be forgiven for showing some excitement for this trademark application.

Toyota 86
Toyota 86

Company boss Akio Toyoda now-famously said he wants to see more sports cars in Toyota’s line-up, and a new Celica model would fit the brief nicely.

However, unlike last time the Celica graced the streets, Toyota now has another two-door coupe with a naturally-aspirated four-cylinder petrol engine and rear-wheel-drive - called the 86.

A new Celica, therefore, would need to sit on either of the two sides of the 86 in Toyota’s range; perhaps as a powered-up, turbocharged coupe with all-wheel-drive or, on the flipside, little more than a Corolla coupe with stripes.

Dropping the 86 altogether in favour of a new model carrying the Celica name seems highly unlikely, but it’s a further possibility.

Toyota’s Supra will undoubtedly sit on top of the company’s performance car tree, so the Celica would need to be positioned in a way that it didn’t make the Supra redundant.

Watch this space.

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