Before it even arrives in Australia, the luxed-up extra-long wheelbase Mercedes-Maybach flagship has already notched up nine sales. Impressive for a vehicle with a price tag that starts from $449,000 plus on road costs.
That success also means that Mercedes-Benz Australia will be looking to expand the Maybach range as new additions become available.
Officially the Mercedes-Maybach S600 luxury flagship will arrive here in December, but lead times for the highly customisable ultra-luxury sedan mean that most customers won’t take delivery until 2016.
Speaking at the launch of the GLE SUV and new GLE Coupe, David McCarthy, Mercedes-Benz Australia’s senior manager of public relations, was enthusiastic about the sales already amassed by the new Maybach.
“They won’t all be delivered this year, but we’re pretty pleased with that number. I think where the vehicle’s positioned and what we’re doing with it is right.” He said.
In Australia, the larger SUV option is Mercedes-Benz’ first choice, but before that happens the current generation of SUVs will have to see out their model run first.
“It makes sense, if you look at what Rolls-Royce and Bentley are doing.” Mr. McCarthy said, referring to the recently unveiled Bentley Bentayga, and the yet-to-be-named SUV under development by Rolls-Royce.
“GLS is the most likely. I suspect it’ll be the next generation, because it wouldn’t make a lot of sense to stretch the current car for such a short [production] run.”
“Whilst there’s ample room in the back of a GLS, a Maybach customer is going to want more room. So my gut feel tells me it will be the next generation.”
But with a Maybach-modified version of the S-Class, and GLS on the way, a space for a lower-cost (that term is relative, of course) vehicle based on the upcoming E-Class opens up.
Previously rumoured as likely for the Chinese market, with its preference for chauffeur-driven vehicles, it seems the new E-Class may not get the Maybach treatment after all.
“In terms of E-Class, it’s not on the horizon as far as I know. That’s not to say it won’t happen, an SUV is the most likely next candidate, but further down the line I don’t know.” Mr. McCarthy added
When asked if Australian buyers would be offered an E-Class Maybach if one were to arrive, Mr McCarthy thought it was “unlikely”, offering the relatively small volume of chauffeur-driven vehicles here a prime reason.
For those who simply can’t wait, the Mercedes-Maybach S600 offers a 390kW V12 and 5.43m tip-to-tail length.
Inside you’ll find heated and cooled individual quilted-leather rear seats with powered footrests, four-zone climate control, power closing doors, fold-out tables, silver-plated champagne flutes, and an exhaustive list of customisation options. Find out the full Australian details here.
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