Shell Launches New V Power Formula Photo:
2013_shell_v_power_ferrari_event_03 Photo: tmr
2013_shell_v_power_ferrari_event_01 Photo: tmr
2013_shell_v_power_ferrari_event_07 Photo: tmr
2013_shell_v_power_ferrari_event_04 Photo: tmr
2013_shell_v_power_ferrari_event_08 Photo: tmr
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2013_shell_v_power_ferrari_event_05 Photo: tmr
2013_shell_v_power_ferrari_event_06 Photo: tmr
Peter Anderson | Oct, 31 2013 | 9 Comments

Global oil giant Shell is releasing a new formulation of its high-octane V Power 98 RON petrol. Available from November 1, Shell says the highlight of its new fuel is an increase in friction reduction agents.

Shell's sponsorship of the Ferrari Formula One team saw the two companies collaborate once again on the development of the fuel.

FIA regulations demand that fuel used in F1 must be 99 percent identical to fuel available at the pump and, according to Kuala Lumpur based fuel scientist Dr Alex Cantlay, this means that both road and F1 engines can run on the same fuel.

"They're remarkably similar. You can take the F1 race car and run it on V Power and take a road car and run it on the race fuel."

Asked how useful the partnership really is beyond being linked to one of the most famous brands on the planet, Dr Cantlay highlighted the access to advanced testing processes.

"The partnership with Ferrari is really important to us as it gives access to the most advanced and extreme testing platforms. We have 50 specialists who work on the Ferrari F1 program. They're present at every race weekend and work alongside Scuderia Ferrari at Maranello."

"Those same specialists who are working on the F1 program are also working on the roadgoing equivalents. So we have an opportunity for those advancements to be transferred from the racetrack,

Dr Cantlay told TMR that the fuel is designed to act instantly, to improve performance and better work with the latest engine technologies.

2013 marks fifteen years since V Power was first released in Hong Kong, with Australia following on a year later where it was known as Optimax.

Shell has long claimed that running your vehicle on Optimax will have longterm benefits, such as clearing the build-up on injectors - a particular focus given the move to direct injection - and valves.

Dr Cantlay demonstrated the effects of build-up on valve gear by dunking a "dirty" valve and a clean valve in fuel and igniting them.

The dirtier valve gave a tall flame, which Cantlay said indicated lost energy as fuel was burning before the combustion chamber.

Shell currently has a team of 120 fuel scientists and specialists around the world working on new fuel products.

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