The first is a new sedan version of the 308 small car - described by Peugeot as its “core product” for China - which reflects the country’s preference for sedans with roomy rear seats.
The second is a redesign of the 3008 small SUV (pictured, above). While the exterior dimensions are unchanged from the 3008 available to Australian customers, Peugeot says the 3008 has been “comprehensively redesigned” specifically for customers in China.
However, Peugeot says that customers in other markets may soon see some of the styling changes on their local versions of the 308 and 3008.
As is common in China under the country’s industry laws, Peugeot has aligned with a local company (Dongfeng) for its automotive activities.
While China is the only market to see the new pair at this stage, Peugeot said the Beijing unveilings signalled the start of parent company PSA Groupe’s 34-model assault before 2021.
“These models clearly demonstrate the commitment of PSA Groupe to reach its targets of 34 new global models by 2021,” Peugeot Australia General Manager, Kai Bruesewitz, said.
“From a design perspective, the 308 sedan provides a glimpse into the future design direction of Peugeot vehicles, while the 3008 leverages styling cues of previous concept vehicles.”
The 308 Sedan is built on PSA’s EMP2 platform, while the 3008 is the second of five new SUVs to be launched by Peugeot this year following the updated 2008 which was unveiled in Geneva.
Stay tuned to TMR for more news on the three remaining…
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