Mercedes-Benz Embarks On Trademark-Filing Frenzy In Preparation For EQ Sub-Brand
In preparation for the launch of a rush of electric and alternative-powertrain vehicles, Mercedes-Benz has been busy filing trademarks for those new vehicles. The common thread is the inclusion of “EQ” in each of the applications, hinting t
In preparation for the launch of a rush of electric and alternative-powertrain vehicles, Mercedes-Benz has been busy filing trademarks for those new vehicles.
The common thread is the inclusion of “EQ” in each of the applications, hinting that Mercedes-Benz could be looking to launch EQ as Benz’s green arm, in the same way BMW uses the i label for its green EV range.
Mercedes-Benz is no stranger to sub-branding either, with previous stand-alone division AMG and Maybach now rebranded as Mercedes-AMG and Mercedes-Maybach. What this past-practice means is that "Mercedes-EQ" could sit as a sub-brand, and be the badge you see on production vehicles.
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