Maserati Increasing Production, Could Add Alfieri Coupe To Range Photo:
2014_maserati_alfieri_22_concept_01 Photo: tmr
2014_maserati_ghibli_14 Photo: tmr
2014_maserati_alfieri_22_concept_06 Photo: tmr
2014_maserati_ghibli_08 Photo: tmr
2014_maserati_ghibli_02c Photo: tmr
2014_maserati_ghibli_overseas_01 Photo: tmr
2014_maserati_ghibli_10 Photo: tmr
2014_maserati_alfieri_22_concept_05 Photo: tmr
2014_maserati_ghibli_07 Photo: tmr
2014_maserati_ghibli_02d Photo: tmr
2014_maserati_alfieri_22_concept_09 Photo: tmr
2014_maserati_ghibli_02ca Photo: tmr
2014_maserati_ghibli_11 Photo: tmr
2014_maserati_alfieri_22_concept_04 Photo: tmr
2014_maserati_ghibli_12 Photo: tmr
2014_maserati_alfieri_22_concept_08 Photo: tmr
2014_maserati_ghibli_02e Photo: tmr
2014_maserati_ghibli_02a Photo: tmr
2014_maserati_ghibli_15 Photo: tmr
2014_maserati_alfieri_22_concept_03 Photo: tmr
2014_maserati_ghibli_09 Photo: tmr
2014_maserati_alfieri_22_concept_10 Photo: tmr
2014_maserati_ghibli_03 Photo: tmr
2014_maserati_ghibli_04 Photo: tmr
2014_maserati_ghibli_overseas_03 Photo: tmr
2014_maserati_alfieri_22_concept_02 Photo: tmr
2014_maserati_ghibli_13 Photo: tmr
2014_maserati_alfieri_22_concept_07 Photo: tmr
2014_maserati_ghibli_06 Photo: tmr
2014_maserati_ghibli_05 Photo: tmr
2014_maserati_ghibli_overseas_02 Photo: tmr
Steane Klose | Apr, 25 2014 | 0 Comments

Maserati looks likely to ramp up production and add the Alfieri sports car to its model range on the back of a bulging order book.

The Italian carmaker is receiving 3500 orders a month and is looking at around 42,000 sales for the calendar year - well ahead of the 15,400 cars sold in 2013.

Sergio Marchionne, CEO of parent Fiat has been working to shift the group's focus from volume models to luxury vehicles (a strategy that has netted record sales for German luxury brands).

If Maserati’s run continues, its earnings might balance out the losses being incurred on the volume-model side of Fiat’s European operation.

“Orders are doing incredibly well,” Marchionne said today at an event in Amsterdam.

“Maserati is doing well and will have a great year.”

It’s a 'multi-decade overnight success' story that is being driven by a steadily-growing model range which appeals to a broader age-group.

The Ghibli in-particular is attracting the attention of buyers in their late 20s when previously the average age of new Maserati buyers was 45.

Above: Maserati's new Ghibli is proving popular.
Above: Maserati's new Ghibli is proving popular.

Next year will see the model range further bolstered with production of the Levante SUV due to get underway at Fiat’s Mirafiori factory in Turin.

Based on the same platform as the Levante, the Alfieri sports car is expected to get the green light for production, an announcement that will be part of Sergio Marchionne’s business plan unveiling in May this year.

The Alfieri sports car prototype was unveiled at this year’s Geneva Motor Show in March.

MORE: Maserati News and Reviews

Links contained in this article
TMR Comments
Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.