Maserati looks likely to ramp up production and add the Alfieri sports car to its model range on the back of a bulging order book.
The Italian carmaker is receiving 3500 orders a month and is looking at around 42,000 sales for the calendar year - well ahead of the 15,400 cars sold in 2013.
Sergio Marchionne, CEO of parent Fiat has been working to shift the group's focus from volume models to luxury vehicles (a strategy that has netted record sales for German luxury brands).
If Maserati’s run continues, its earnings might balance out the losses being incurred on the volume-model side of Fiat’s European operation.
“Orders are doing incredibly well,” Marchionne said today at an event in Amsterdam.
“Maserati is doing well and will have a great year.”
It’s a 'multi-decade overnight success' story that is being driven by a steadily-growing model range which appeals to a broader age-group.
The Ghibli in-particular is attracting the attention of buyers in their late 20s when previously the average age of new Maserati buyers was 45.
Next year will see the model range further bolstered with production of the Levante SUV due to get underway at Fiat’s Mirafiori factory in Turin.
Based on the same platform as the Levante, the Alfieri sports car is expected to get the green light for production, an announcement that will be part of Sergio Marchionne’s business plan unveiling in May this year.
The Alfieri sports car prototype was unveiled at this year’s Geneva Motor Show in March.