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Maserati Alfieri: ?More Exclusive, More Appealing? Than F-Type Photo:
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Mike Stevens | Dec, 11 2014 | 1 Comment

Maserati’s upcoming Alfieri coupe will be every bit as desireable as Jaguar’s new F-Type and Porsche’s 911, the brand’s UK marketing boss reckons.

Speaking with Autocar this week, James Cowan said that he expects the Alfieri to carry the same appeal, while being “considerably more exclusive, and as a result special”.

“While we don’t expect it to be a big seller we do expect it to anchor all values that are core to Maserati, and have a halo effect in drawing customers to us,” Cowan told Autocar.

Although based on the ageing GranTurismo coupe in its concept form, the final Alfieri will utilise a version of the platform that underpins the new Quattroporte and Ghibli sedans.

The Alfieri will of course be smaller and more nimble than the GranTurismo, with engine options expected to come from a 3.0 litre turbo V6 with outputs ranging from 300 to 380kW.

Unlike the Jaguar F-Type and Mercedes-AMG’s GT, the Alfieri will get no V8 option. That’s reserved for the next GranTurismo, we hear.

Coupe and convertible versions will be offered with the Alfieri, along with rear- and all-wheel-drive configurations.

The Alfieri is expected to hit the market in 2016, following next year’s debut of the long-coming Levante SUV.

The timing is also quite deliberate, it seems, because while SUVs are quickly becoming key models in boosting sales (a necessary evil for even the purest of brands), models like the Alfieri serve as flagship brand builders.

“Coming a year after the launch of the SUV, it can do a job in reaffirming in people's minds all of the values that make Maserati special,” Cowan said.

MORE: Maserati News & Reviews

 
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