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Lexus Promises More Emotion In Next LS Flagship: Report Photo:
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Mike Stevens | Nov, 11 2014 | 1 Comment

Mercedes-Benz has launched a curvaceous new S-Class, Audi is about to unveil a sleek new flagship and the next BMW 7 Series won’t be far away.

All of this means that for Lexus, its big LS limo, despite a sporty new facelift, is looking longer in the tooth than ever before.

An all-new model will remedy that sometime in 2016, the UK’s Autocar reports, and Lexus of Europe boss Alain Uyttenhoven says buyers can look forward to a “more emotional” design.

That will likely mean an even more sporting look than the latest IS and GS sedans, although the origami-patterned lines of the new NX SUV could also transition to the new LS.

“We’re not chasing market share so we need to make cars that people notice, cars that polarise opinion so that people love them or don’t like them. We also need to trade on Japanese differentiation, design and attention to detail.”

Uyttenhoven stresses that practicality will remain the guiding principle of the new LS, ruling out the previously rumoured four-door coupe style.

“You have to understand how our customers use these cars. In the US if they want to carry things they also have a pick-up and in China most of them are driven, while they sit in the back,” he said.

An all-new RX SUV will precede the new LS, though, with a mid to late 2015 debut expected.

Likewise, an SUV even smaller than the ‘small to medium’ NX could appear.

“We could go smaller,” Uyttenhoven said. “It could make sense for the brand. Though we will never chase volume at any cost.”

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