Kia says the sleek new sedan concept hints at no specific model, but rather it previews the design direction for its next generation of compact cars.
Like the newly revealed 2016 Optima, the Novo concept builds on Kia’s established styling language, its large upright ‘tiger nose’ grille and slender swept-back headlights creating a powerful image up front.
A tall and deeply vented front bumper finishes the face, while the broad bonnet reaches back into long A-pillars, a sweeping roofline and a short rear-deck to give the concept a coupe-like profile.
While the exterior focuses on modern muscle-car looks, the minimalist cockpit presents a driver-focused design crafted in leather and aluminium.
A large display behind the steering wheel is the major interface, and a finger-print scanner allows drivers to programme their own driving position, climate control and entertainment preferences.
It could even be the Rio that reveals the first showroom-ready take on the Novo’s look, with the current model around two years older than the third-generation Cerato.
We may yet see elements of the Novo’s styling appear on the Cerato before the next all-new model rolls around, however, with a facelifted model expected to debut sometime next year.