Picture a four-door coupe. Although relatively new, the style has been heartily embraced as a practical way to satisfy buyers needing a sedan but wanting a two-door image.
Earlier this week, the carmaker promised it would reveal another new four-door coupe in Seoul.
And here it is: the CUB. Now, we can see that you're confused, but trust us. This is no mere hatch, this is a four-door coupe. Kia says so.
"The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality," says Thomas Oh, Senior Executive Vice-President and COO, Kia Motors Corporation.
"Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers everyday, real-world benefits."
A hatch or a four-door coupe? You decide. But whatever it is, the CUB isn't without style.
Kia says the CUB is a fresh new concept that revisits elements from the 2007 Kee concept, one of the first Kia cars to wear design boss Peter Schreyer's styling language. Think of it as an homage.
Inside, the CUB features a 2+2 seating arrangement, and the space is trimmed in black leather with yellow highlights throughout.
There's a touch-sensitive air vent control system, and the steering wheel also features biorhythmic sensor systems.
Kia's hot 1.6 litre turbocharged petrol engine is on-board in the CUB, producing 150kW and 265Nm of torque.
For now however, Kia says it has no plans to put the CUB into production.