The market for SUV options is growing, and carmakers are rushing to satisfy demand across all sizes and segments.
Lamborghini and Bentley are among the more recent carmakers expected to enter the fray, and reports in recent months suggest Jaguar and Alfa Romeo will not be far behind.
This week, talk out of Europe is that Jaguar has secured the trademarks 'Q-Type' and 'XQ', while Alfa Romeo's UK boss has reportedly confirmed rumours of a new SUV model.
Reports of a Jaguar SUV have been circulating for years, and with the parts bin of sister-brand Land Rover at its disposal, the idea is an easy sell.
For Jaguar, the decision to introduce an SUV could come down to interest in the Chinese market, where the market for high-riding wagons is booming.
China is already one of Jaguar's strongest markets, surpassing the US earlier this year and on its way to passing the brand's UK homeland.
If a Jag SUV is coming, expect it to take its platform and drivetrains from the Land Rover stable, adding the cat's own styling and dynamics to the mix.
As for Alfa Romeo, talk of a new SUV has been doing the rounds since parent Fiat took a slice of troubled American brand Chrysler in 2009.
With access to the full Jeep range, a high-riding Alfa based on the new Cherokee or the larger Grand Cherokee appears likely.
Expect the new model's styling draw on the look of the Giulietta, and elements of the 2003 Kamal concept could also feature.
Front- and all-wheel-drive models are likely, and powertrains should come from the Giulietta and Cherokee range.
Watch for more news on both models to surface over the coming months.
Jaguar rendering: Momoyak Design.