Essentially a jacked-up version of the i20-based HB20 revealed in September, the 'X' has been developed with the same focus on the Brazilian market.
Styling tweaks see the HB20X follow in the footsteps of most crossover conversions, picking up its own unique front bumper, unpainted wheel guards, roof rails and new wheel designs.
Hyundai says the interior has also been treated to a ruggedised look, along with upmarket new trim features, including chrome highlights, contrast stitching and sports pedals.
Power for the HB20X is provided by Hyundai's 95kW 1.6 litre naturally-aspirated petrol engine, driving the front wheels through a choice of manual and automatic transmissions.
The HB20X will be built in Brazil alongside the HB20, and a sedan variant is expected to join the family in the near future.
Will we see the HB20X in Australia?
While the regular HB20 is not likely to come to Australia, the HB20X could give Hyundai's local arm a leg-up in the booming compact SUV market, creating a new option below the small ix35.
For now, the HB20X is only expected to be built in left-hand-drive, ruling out any Australian opportunities in the short term.