Hyundai Nearing Pickup Decision: Report Photo:
2015_hyundai_santa_cruz_pickup_concept_05 Photo: tmr
2015_hyundai_santa_cruz_pickup_concept_01 Photo: tmr
2015_hyundai_santa_cruz_pickup_concept_02 Photo: tmr
2015_hyundai_santa_cruz_pickup_concept_03 Photo: tmr
2015_hyundai_santa_cruz_pickup_concept_04 Photo: tmr
Mike Stevens | Mar, 18 2015 | 3 Comments

Hyundai is reportedly nearing a decision to enter the pickup utility game, where it would take on the likes of Toyota’s HiLux and the Ford Ranger.

A new report with Reuters claims that unnamed sources from within the Korean carmaker have confirmed that there is significant interest within Hyundai for a line of pickup models.

Hyundai most recently hinted at plans for the hot-selling segment when it unveiled the well-received Santa Cruz concept at January’s Detroit Auto Show.

The Santa Cruz is presented as a compact crossover designed to sit been the SUV and pickup segments, aimed more at “urban adventurers” than hardcore commercial duties.

Nonetheless, it is clear the styling direction buyers can expect Hyundai to head in if it eventually gives the green light to Santa Cruz and larger open-backed utilities.

Above: A Sante Fe-inspired pickup rendered by Theo Chin.
Above: A Sante Fe-inspired pickup rendered by Theo Chin.

A pickup model would play a major role in Hyundai’s bid to boost global sales, although the carmaker has comfortably managed to hold down a top-five position in Australia in recent years.

In February alone, the Korean carmaker was the third best-selling brand in Australia with 8,003 sales (behind Mazda’s 9,057 and Toyota’s huge 16,243).

Hyundai’s assault on the ute market could still be sometime away however, with Hyundai R&D executive Park Byung-cheol telling Reuters that there remain “hurdles” to be overcome before the carmaker can bring such a model to market.

MORE: Santa Cruz Revealed
MORE: New Pickup On Hyundai-Kia Radar

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