A new report with Reuters claims that unnamed sources from within the Korean carmaker have confirmed that there is significant interest within Hyundai for a line of pickup models.
The Santa Cruz is presented as a compact crossover designed to sit been the SUV and pickup segments, aimed more at “urban adventurers” than hardcore commercial duties.
Nonetheless, it is clear the styling direction buyers can expect Hyundai to head in if it eventually gives the green light to Santa Cruz and larger open-backed utilities.
A pickup model would play a major role in Hyundai’s bid to boost global sales, although the carmaker has comfortably managed to hold down a top-five position in Australia in recent years.
In February alone, the Korean carmaker was the third best-selling brand in Australia with 8,003 sales (behind Mazda’s 9,057 and Toyota’s huge 16,243).
Hyundai’s assault on the ute market could still be sometime away however, with Hyundai R&D executive Park Byung-cheol telling Reuters that there remain “hurdles” to be overcome before the carmaker can bring such a model to market.