Hyundai Genesis ARK AR550: Supercharged Sedan Debuts At SEMA Photo:
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2014 Hyundai Genesis ARK AR550 - SEMA Photo:
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Trevor Collett | Nov, 05 2014 | 4 Comments

A highly tuned and specially customised version of Hyundai's all-new Genesis sedan has debuted at this week's SEMA Auto Show in Las Vegas.

Developed by aftermarket tuning house ARK Performance, the new Genesis AR550 concept is driven by Hyundai's 313kW/520Nm 5.0 litre V8... with a few tweaks.

Thanks to the addition of a Rotrex supercharger - among other items - power in the AR550 is boosted to 410kW - or 550 horsepower. Torque figures have not been revealed, however.

This is ARK’s sixth Hyundai project for the SEMA show, and the performance tuner says it looked to the best from Germany’s Mercedes-AMG and BMW M divisions as inspiration for its latest prototype.

The AR550 gets a larger set of alloy wheels, lowered suspension, a Brembo brake package and performance Nitto tyres.

Style-wise, the AR550 gets wider front and rear bumpers, a carbon-fibre splitter and rear diffuser along with ‘AR Line’ headlights.

Interior fit-outs are designed to “provide the opulence of a private business jet”, including Katzkin custom ‘diamond stitched’ seats and door panels.

“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” ARK’s Lerry Liu said.

“[We] focused on the power, handling, and most importantly the sound of the Hyundai power plant, [and] we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”

The AR550 is joined at the 2014 SEMA Auto Show by a second high performance Hyundai, in the form of the 528kW Bisimoto Sonata.

MORE News & Reviews: Hyundai | Genesis | SEMA


Hyundai Genesis ARK AR550


  • Hyundai Tau 5.0L V8 Engine
  • Rotrex Supercharger
  • ARK Performance Intake System
  • ARK ‘AR line’ Carbon Engine Cover
  • ARK Downpipes
  • ARK High-Flow Catted Test Pipe
  • ARK GRiP Exhaust System
  • Upgraded Engine Management
  • ARK Race Spec Driveshaft
  • Engine Upgrade and Installation


  • ARK Front Strut Reinforcement Bar
  • ARK Front / Rear Stiffened Sway Bars
  • Airrex Premium Air Suspension System
  • ARK Knuckles and Control Arms
  • Brembo Big Brake Kit (Front / Rear)
  • ARK Lightweight Forged Wheels
  • Nitto Tyre NT05 Summer Tyres


  • AR Aero package by Infinite Auto Design
  • AR550 Wide Front Bumper w/ Carbon Fibre
  • AR550 Wide Rear Bumper w/ Carbon Fibre
  • AR550 Wide Front / Rear Fenders
  • AR550 Side Skirts w/ Carbon Fibre
  • AR550 Rear Trunk Decklid
  • AR550 Design / Mold
  • AR550 Crystal Project Headlights Upgrade
  • AR550 Exterior Welcome Lighting


  • Katzkin Custom Diamond Stitched Seats
  • Katzkin Custom Diamond Stitched Panels
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