2 Comments
0 HONDA
Honda Partners With Proton On Strategic Partnership Photo:
0 HONDA
2012_proton_preve_overseas_09 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_05 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_03a Photo: tmr
0 HONDA
2012_proton_preve_overseas_13 Photo: tmr
0 HONDA
2012_proton_preve_overseas_06 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_01 Photo: tmr
0 HONDA
2012_proton_preve_overseas_17 Photo: tmr
0 HONDA
2012_proton_preve_overseas_07 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_04 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_03 Photo: tmr
0 HONDA
2012_proton_preve_overseas_12 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_06 Photo: tmr
0 HONDA
2012_proton_preve_overseas_19 Photo: tmr
0 HONDA
2012_proton_preve_overseas_01 Photo: tmr
0 HONDA
2013 Honda CR-V - Australia Photo:
0 HONDA
2013_honda_cr_v_australia_00_pair Photo: tmr
0 HONDA
2012_proton_preve_overseas_11 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_08 Photo: tmr
0 HONDA
2012_proton_preve_overseas_14 Photo: tmr
0 HONDA
2012_proton_preve_overseas_02 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_07 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_06 Photo: tmr
0 HONDA
2012_proton_preve_overseas_03 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_04 Photo: tmr
0 HONDA
2012_proton_preve_overseas_15 Photo: tmr
0 HONDA
2012_proton_preve_overseas_08 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_01 Photo: tmr
0 HONDA
2012_proton_preve_overseas_16 Photo: tmr
0 HONDA
2012_proton_preve_overseas_10 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_03 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_02_two_wheel_drive_05 Photo: tmr
0 HONDA
2012_proton_preve_overseas_04 Photo: tmr
0 HONDA
2012_proton_preve_overseas_05 Photo: tmr
0 HONDA
2013_honda_cr_v_australia_01_four_wheel_drive_07 Photo: tmr
0 HONDA
2012_proton_preve_overseas_18 Photo: tmr
 
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
0 HONDA
 

Sell your car without the hassle.
Get an instant offer from areyouselling. FIND OUT MORE

 
Mike Stevens | Nov, 02 2012 | 2 Comments

Honda, Japan's third largest carmaker, has announced a new joint venture with Proton, recently purchased from the Malaysian government by private company DRB-Hicom.

Details of the agreement have not been revealed, with DRB confirming only that Honda will become a "strategic partner" in a program that will see Proton, and its Lotus sports car arm, evolve as "an original equipment manufacturer".

It has been reported that the deal could see collaboration on new technologies and platforms, making the brands more competitive in a market where shared architectures have become commonplace.

The deal will not involve an equity stake however, suggesting the partnership may be limited to shared production facilities rather than co-developed technologies.

For Proton, the deal follows unsuccessful talks over the past year with both Volkswagen and PSA Peugeot Citroen.

While the Proton brand has struggled to make inroads in the global market, Honda has not been without troubles of its own.

Last year's devastating Thailand floods drastically affected the carmaker's manufacturing, and the China/Japan territorial disputes have caused the brand to cut its Chinese-market sales targets.

The deal will likely also see Honda boost production in Malaysia, where it currently builds the midsized CR-V SUV.

 
Filed under Honda Proton News industry
 
TMR Comments
2 Comments
Latest Comments
 
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.