If you’ve ever lived in South Australia you’ll no doubt be aware of the cultural significance of ‘the mainy’. Holden is no stranger to the importance of a main street parade lap, and is planning one as a way of bidding farewell to its northern Adelaide home.
The Holden Dream Cruise will take place on the 15th of October, weaving a 10 kilometre path through the suburb of Elizabeth just days before Holden’s final local production facility grinds to a halt for the last time as Australian automobile manufacturing officially ends.
The Holden Dream Cruise will be lead by a pair of cars that bookend the brand’s ‘Australia’s own’ car company’s story, with an original 48-215 Holden (below) and a VF Commodore (above) leading the procession.
Holden will also wheel out a number of other historic models from its collection for the event culminating in a show 'n’ shine display at a local football oval where Holden will highlight its new fully-imported Commodore as a pointer to the brand’s future in Australia.
Owners of classic Aussie-built Holdens are being given the chance to participate in the drive and are encouraged to register for the Holden Dream Cruise.
"The Holden Dream Cruise is not just for owners of classic Holden cars made in Australia but for the wider community," said Richard Phillips, Holden Executive Director of Manufacturing.
"We want to hold an event that recognises the large community of people who care about the brand, its manufacturing heritage and its future.
"This includes not only customers and enthusiasts but people for whom employment at Holden has been an important part of their family, in some cases for decades."
The Holden Dream Cruise, modelled on Detroit’s Woodward Dream Cruise will be Holden's only public event for its local manufacturing operations, with the final day of production on October 20 slated as a strictly private event for staff.
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