First New Datsun In 30 Years Bound For Indian Debut In July Photo:
Trevor Collett | May, 02 2013 | 2 Comments

Nissan has announced the first Datsun model for over 30 years will get a July debut in India, one of the new brand's key markets.

A 'cheap and cheerful' new five-door hatch will shed its covers in New Delhi on July 15, with the Japanese carmaker hoping to sell up to 200,000 Datsun-badged cars in India each year.

“India is a tough market and it’s not going to be a picnic for us, but we believe Datsun can crack it with modernity and a superior product.” Datsun's Vincent Cobee said.

Datsun hopes to attract the Indian middle class with price tags of between $AU 3000 and $5000, depending on equipment levels.

While India will be the first to see the new brand in showrooms, other key markets for the budget brand include Russia, South Africa and Indonesia.

Nissan is using the revived Datsun badge to offer budget-priced high-volume models, and the new five-door is understood to share its platform with the Lada Kalina, introduced in 2004.

Power for the new Datsun is expected to come from the same 1.2 litre three-cylinder engine offered with the Nissan Micra, and production will take place at the AvtoVAZ plant in Russia.

A key rival for the Datsun will be Hyundai's i10 light car, which has proven popular in the Indian market.

Further Datsun models will be revealed over the next year, but the carmaker has no plans at this stage to re-enter the Australian market.

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