Nissan's reborn Datsun brand will go direct to India next year, before heading for Russia, South Africa and Indonesia.
It'll go to all those emerging markets in the new Go light hatch, revealed by Nissan CEO Carlos Ghosn at an event in New Delhi today.
In India, the sub-AU$7000 hatch will take on market leader Maruti Suzuki, along will Mahindra, Hyundai, Tata and a host of other carmakers clamouring for a chunk of a market that JD Power predicts will be the world's third largest by 2020.
Speaking in New Delhi today, Ghosn said the Datsun brand - which will soon expand beyond the Go - is expected to "contribute significantly" to Nissan's success in high-growth markets.
At the end of 2012, Nissan held a two percent share of the 1.89 millon cars sold in India, but Ghosn said the company expects to own a full 10 percent of that market in 2016.
As expected, the Go will be driven by the same 1.2 litre petrol engine available with Nissan's Micra hatch, sending power to the front wheels through a five-speed manual transmission. No auto will be offered.
The Go measures 3785mm long and 1635mm wide, sitting on a 2450mm wheelbase. This makes the Go shorter and narrower than Suzuki's Swift light hatch, but with a 20mm longer wheelbase.
In emerging markets, Datsun will target buyers upgrading from motorcycles or used cars - a segment of the market expected to grow over the next decade.
Further Datsun models will be revealed over the next year, but the carmaker has no plans at this stage to re-enter the Australian market.
- Interested in buying DATSUN ? Visit our DATSUN showroom for more information.