Britain's Caterham Cars has confirmed plans to broaden its horizons, growing beyond the minimalist - and hugely popular - Seven sports car.
Sports will remain the company's focus, but that philosophy will soon include larger models, including the sort that comes with a roof.
Speaking at the unveiling of the AeroSeven concept in Singapore, company chairman Tony Fernandes said Caterham will leverage its F1 brand to expand its production line-up over the next five years.
We want to put some of that great British engineering into different products that would serve different parts of the world," Fernandes told the UK's Autocar magazine.
"For example, a two-door sports car may have a limited appeal in some parts of the world, but you can replicate the fun aspect of a Caterham in a four-door city car or a crossover."
The Seven won't disappear, however, with managing director Graham Macdonald confirming that the venerable roadster will remain a key part of the brand's identity and future.
“We will never let go of the Seven’sheritage. It is here to stay, as we’ve demonstrated by introducing three new models this year alone. That’s important to everyone all the way up to the top of the company," Macdonald said.
Exactly what Caterham's new plan will bring to showrooms is unknown, although the carmaker has already confirmed plans to produce the AeroSeven concept.
Beyond that, a second new Caterham sports car is expected to come out of the company's collaboration with Renault on the revival of the Alpine brand.
Reports in recent months have pointed to further collaboration with Renault, basing new SUV and hatch models on new and existing platforms from the French carmaker.
There's sense in that approach: developing new platforms is a costly undertaking, and more so if they're to be used by only one brand.
Leaning on Renault's established expertise would significantly reduce the cost of developing Caterham's new models, and get them into showrooms sooner.
Watch this space.