The cancellation of this year's Melbourne Motor Show has moved carmakers to explore new avenues of impressing potential new buyers.
For Subaru, the show's shutdown led to the launch of a 'dealership roadshow', headlined by the new WRX concept. Mazda, its new 3 hatch already in-country for a Melbourne unveiling, staged its own media event instead.
Now, this year's National 4x4 & Outdoors Show and Fishing & Boating Expo events will play host to a new automotive pavilion where Holden, Nissan, Jeep, Suzuki and Isuzu will showcase their weekender wares.
Organisers expect around 35,000 people at the three-day event and, considering the show's specific focus, it's a number that compares favourably to the 58,000 that attended the first three days of last year's Sydney Motor Show.
"People come to our show for inspiration, ideas and accessories for their next outdoors adventure, and this year for the first time, we will be featuring a strong sample of the latest 4WDs in the Australian market in our Automotive Pavilion," Event Manager Paul Morgan said.
Holden's stand will feature the new Colorado 7 4WD - the company's first serious off-roading wagon in more than a decade - along with a second Colorado 7 fitted out with kit from ARB, Mickey Thompson, Narva and Safari.
Isuzu's D-Max will be at the show, and the carmaker's Team D-Max precision driving group will strut their stuff for the crowds. Visitors will also have the chance to win a ride with the team.
Test drives of most models will be available to the public, with instructors on hand to offer instruction in hill climbs, rock and log crossings, and more.
More than 100 4WD aftermarket brands will also be on display at the show.
The 2013 National 4x4 & Outdoors Show and Fishing & Boating Expo will be held at the Melbourne Showgrounds from August 23-25, with additional information available at www.4x4show.com.au or www.fishingshow.com.au.
Metro Trains will run a special train service on the Saturday and Sunday for show patrons with trains running every 20 minutes from Flinders Street, stopping at Southern Cross and North Melbourne Stations, then express to the Showgrounds.