Using BMW’s ConnectedDrive system, occupants can buy apps and other services in much the same way they would when using a mobile phone or tablet.
Services such as mapping and points of interest are available, along with a standard internet service.
One of the launch apps is Concierge, which can locate hotels, theatres, restaurants and more in the local area and send the address to the BMW’s sat-nav.
Concierge can also act as an emergency contact service, by calling the relevant department when occupants are unable to use a mobile phone.
Owners can also purchase apps through BMW directly, which are then downloaded to the ConnectedDrive system for use within minutes.
And soon, owners who consent to BMW’s in-car advertising won’t even have to search for apps, as the car will likely suggest apps the owner might be interested in.
The service is currently available to BMW’s US customers only. No word yet on when or if we’ll see the in-car purchasing service in Australia.
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