Called the DBX, the concept is said to “defy conventional thinking about the luxury GT segment”, and Aston hopes its latest creation will attract new fans to the brand.
Despite its apparent crossover / SUV look, the carmaker at no point has referred to it as such when discussing the new concept.
New company CEO Dr Andy Palmer was on hand for the unveiling, saying the design brief for the DBX was something that captured the future of GT motoring.
“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment,” Dr Palmer said.
“It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”
Dr Palmer stressed the DBX was “clearly not a production-ready sports GT car”, but added that it may preview future Aston Martin models in a segment the carmaker is keen to explore.
The CEO confirmed Aston “will be entering a car into the new DBX space”, and public reaction to the concept may drive styling and sizing elements for this new model.
A further shock to Aston fans can be found under the DBX’s bonnet. There’s no V12 or even a V8 lurking beneath that long, sleek bonnet, but rather an additional luggage bay to complement the boot.
Power instead comes from an all-electric drivetrain using individual motors mounted inboard of the wheels, with energy coming from lithium sulphur cells.
The DBX features steer-by-wire technology, active LED lights, carbon ceramic brakes with KERS (kinetic energy recovery system) and rear-view cameras in place of the external mirrors.
Inside, the DBX is a four-seater with velvet-like layered leather trim, gold pin striping and a range of hi-tech equipment.
Exterior styling features machined billet aluminium with visible milling lines and a unique Black Pearl Chromium paint finish, which Aston says replicates the look of a real black pearl.
Aston Martin will no doubt keep the theme going as it explores this new market territory. Stay tuned to TMR for more.