Pricing for the 2015 model now starts at $519,000 plus on-road costs - down from $609,000 - with an estimated drive-away price of $545,000.
The Ghost first launched in Australia in 2009, while the Series II was first unveiled at this year’s Geneva Motor Show.
Australia is in the top-five for Ghost sales in the Asia-Pacific region, and all Ghost customers in 2013 ordered some form of 'Bespoke' options for their car.
The price-cut is therefore aimed at encouraging buyers to add further Bespoke options to their Ghosts, with more choices now available in the new model.
“In Ghost Series II, customers will find the same level of exclusivity, quality and perfection that is quintessentially Rolls-Royce,” Rolls-Royce’s Regional Director, Paul Harris, said.
“Our Australia-based customers will be delighted to know that with the introduction of new exclusive finishes, wheels and interior veneer options, there’s greater scope for Bespoke personalisation to express their individuality.”
Aside from the new add-ons, the Ghost now features revised front styling with a new bonnet design, a new bumper, and redesigned headlights that respond to steering-wheel input.
The new headlights also feature anti-glare technology which adjusts to oncoming traffic. Rolls says the new technology means drivers can use high-beam at all times.
Inside, the Ghost gets redesigned front seats with electronically-adjustable thigh support and depth, enhanced finishes to the clock fascia and instrument cluster and re-angled rear seats for easier conversations between passengers.
Interior leather can now be ‘extended’ to the A and C pillars if buyers so wish, while Paldao and Walnut Burr Crossband have been added to the list of wood finishes.
Front and rear suspension has been re-tuned to improve cornering ability, and new hydraulic rear axle bearings enhance ride quality.
Power comes from Rolls’ 6.6 litre V12 petrol engine producing 420kW and 780Nm, which drinks premium unleaded at a rate of 21.2 l/100km in the city and 9.8 l/100km on highway cycle.
A ‘satellite-aided’ automatic is the only transmission offered; designed to use the vehicle’s position via GPS to determine the most appropriate gear.
Opting for the Extended Wheelbase model lifts fuel usage to 21.4 l/100km in the city (highway unchanged) and adds 170mm to the wheelbase at 3465mm, with an overall length of 5569mm.
The EWB is also 50kg heavier than the ‘standard’ model at 2520kg, and is 0.1 seconds slower over the 0-100km/h dash with a time of 5.0 seconds.
But if you think Rolls is trying to turn a sinking sales figure around - guess again.
This year, the British luxury carmaker had sold 34 cars in Australia to the end of October; more than double its 2013 tally of 16 with two surveys remaining and also up on 2012’s total of 22 units.
As the cheapest model, the Ghost makes up a substantial percentage of Rolls-Royce’s Australian sales and a drastically cheaper starting price may lead to even higher sales figures in 2015.
- Interested in buying ROLLS-ROYCE GHOST? Visit our ROLLS-ROYCE GHOST showroom for more information.