2014 Peugeot 308 Bags European Car Of The Year Award, WCOTY Next? Photo:
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Mike Stevens | Mar, 04 2014 | 18 Comments


Peugeot’s all-new 308 hatch has become the company’s first European Car of the Year winner since 2002 - when the 307 took out the prize.

That model wasn’t a direct ancestor to this new 308, however, with another 308-badged generation carrying the baton from 2008 to 2013.

(The ‘30X’ family has made a number of back-and-forth hops over the years, but Peugeot says they’ll all wear the 308 badge from now on.)

In becoming this year’s winner, the 308 beat out an impressive list of finalists that included the fresh new Mazda3, the BMW i3, Tesla’s Model S sedan, Skoda’s revitalised Octavia, the big Mercedes-Benz S-Class and the new Citroen C4 Picasso.

The 308 amassed 307 points (now there’s some irony - Ed) from the 58-strong judging panel, taking top points from 22 jurors in the process.

“With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe,” Peugeot boss Maxime Picat said at the award’s announcement in Geneva this week.

“The prestigious 2014 ‘Car of the Year’ award, which I receive today on behalf of everyone at Peugeot who has contributed towards the development and launch of the award winning new 308, is the best confirmation of this.”

The BMW i3 took second place with 223 points, and the Tesla Model S - which launched in Europe last year - took third place with 216 points.

Citroen’s C4 Picasso - the smaller version of our C4 Grand Picasso - took 182 points, while Mazda’s new 3 range followed with 180 points.

Skoda’s Octavia came in sixth with 172 points, and the S-Class rounded out the finalists with 170 points.

Crucially for Peugeot, the new 308 is also in the running for this year’s World Car of the Year, which will be announced at April’s New York Auto Show.

The WCotY field is strong (see the full list here), but with Volkswagen’s new Golf 7 taking out both the European and World awards in 2013, Peugeot is in with a chance.

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