UPDATE: April 16, 2013 - The new Ford Kuga has now launched in Australia. See our review here.
Ford has revealed Australian pricing and specifications for its new 2014 Kuga SUV . This follows earlier news from Ford of a "sub-$30k" entry price.
The new Kuga will in fact start at more than $2000 below that figure, with the entry-level Ambiente trim available from $27,990 (plus on-roads).
The new Kuga range will go on sale in Australia from May.
“We’re signalling to the medium SUV market that the all-new Ford Kuga is a serious contender with the front-wheel-drive Ambiente model from $27,990,” Ford Australia marketing boss David Katic said.
“Customers today are chasing value-for-money and the Ford Kuga delivers."
The new Kuga's entry price will see it face off against rivals like the new Honda CR-V VTi ($27,490) and the Mazda CX-5 Maxx ($27,880).
Ford's familiar Ambiente, Trend and Titanium models will be on offer, along with a 1.6 litre petrol EcoBoost engine and a 2.0 litre Duratorq diesel.
The 1.6 litre petrol engine produces 110kW and 240Nm of torque in manual FWD form, while a more powerful 134kW/240Nm version is offered with AWD automatic variants.
The 2.0 litre Duratorq produces 120kW and 340Nm of torque.
The petrol engine will be matched to Ford's six-speed SelectShift automatic, while the diesel will get the six-speed Powershift auto.
Fuel consumption for the 110kW 1.6 engine is listed at 6.7 l/100km, while the 134kW version lists fuel use at 7.7 l/100km in the Ambiente AWD and 8.0 l/100km in the Trend and Titanium AWD grades.
The 2.0-litre TDCi engine delivers a combined fuel economy figure of 6.3 l/100km (Trend) and 6.4 l/100km (Titanium).
Ford has also utilised its Active Grille Shutter system to optimise fuel use and reduce drag for the petrol models.
While the new Kuga maintains the same 2690mm wheelbase as the outgoing model, the 2014 model is 81mm longer, and Ford promises improved interior space and greater storage capacity, up by 46 litres.
Katic described the Kuga as the most advanced SUV the company has ever offered. Along with the recently updated Focus range, it should also prove the most advanced model across the local Ford range.
Depending on trim grade, the new Kuga's features will include the new Ford SYNC system, along with Intelligent All-Wheel-Drive, Active City Stop collision avoidance and Active Grille Shutters for improved fuel efficiency.
Importantly, the new Kuga will also debut Ford's Emergency Assistance system, which pairs with mobile phones to contact emergency services in the event of airbag deployment.
The system will be standard across the Kuga range.
Ford's new 'open sesame' hands-free tailgate system will also feature, which allows owners to activate the automatic tailgate by applying a "gentle kicking motion" under the rear bumper.
A $2650 technology pack for Trend and Titanium models adds adaptive cruise control, blind spot monitoring, lane departure warning and automatic headlights.
With a 5-Star ANCAP safety rating, the new Kuga offers seven airbags (including a driver’s knee airbag), electronic stability control, anti-lock brakes, brake assist, trailer stability function and hill launch assist, and rear parking sensors.
The Titanium also adds from active park assist as standard.
Ford has also confirmed that the Trend and Titanium models will feature DAB+ digital radio, making them the first Ford models in Australia to offer the technology.
Pricing (excludes on-roads)
- 2014 Kuga Ambiente FWD 1.6 petrol manual - $27,990
- 2014 Kuga Ambiente AWD 1.6 petrol automatic - $31,490
- 2014 Kuga Trend AWD 1.6 petrol automatic - $36,240
- 2014 Kuga Trend AWD 2.0 diesel automatic - $39,240
- 2014 Kuga Titanium AWD 1.6 petrol automatic - $44,740
- 2014 Kuga Titanium AWD 2.0 diesel automatic - $47,740
- Interested in buying FORD KUGA? Visit our FORD KUGA showroom for more information.