Hyundai Genesis Coupe Is A “Simply Smoking” Sales Success

Once every so often a car arrives on the scene that generates a considerable stir, even before the first examples have hit the dealer lots. The Hyundai Genesis is one such car.

In the USA, the Genesis Coupe has been selling like sunscreen at a Nevada nudist resort. With a choice of either a 156kW (209hp) 2.0 litre turbo-four or the 231kW  (310hp) 3.8 litre V6 and an early campaign that showcased plenty of Hyundai Genesis Coupe drift-like shenanigans, it’s not hard to see why.

Hyundai USA CEO John Krafcik has described initial sales of the company's first rear-wheel-drive coupe as “simply smoking” .

Krafic said that initial sales of the Coupe have outperformed those of the Genesis sedan, despite the car being launched with a much smaller advertising budget.

With pricing for the Genesis Coupe starting at USD$22,000 (AUD$33,600) for the 2.0 litre and USD$25,000 (AUD $38,200) for the V6, it’s not hard to see where some of that success stems from.

It's not just boy-racers on a budget falling for Hyundai’s star two-door, though, with half of the orders placed so far being for the higher-spec Grand Touring model.

So far there is no official word on when, or even if, the Genesis Coupe will land in Australia. Considering a hot-looking lime green V6 coupe took centre stage on the Hyundai stand at the Melbourne Motor Show recently, you can bet it's high on Hyundai Australia’s wish list.