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Hyundai Genesis at SEMA: Rhys Millen Racing Photo:
hyundai-genesis_rmr.jpg Photo: tmr
Mike Stevens | Jul, 31 2008 | 1 Comment

Any suggestion that the upcoming Hyundai Genesis Coupe doesn't have the potential to be one of the hottest coupes of the last decade has now officially been blown out of the water.

Rhys Millen Racing, the team owned by Formula D star Rhys Millen (which makes sense, really) has been commissioned by Hyundai to put together a concept of what the Genesis Coupe might look like in track guise, to be displayed at this year's SEMA (Specialty Equipment Market Association) show in the US.


While RMR is not the only group to be charged with the task of demonstrating how stunning the Genesis Coupe can be?Hyundai have in fact given three Coupes and three sedans to similar tuning groups?Millen's team is the first to offer a teaser of their project.

The RMR project Coupe will wear a prototype wide body kit and, being the turbo model, will feature significantly upgraded performance bits. Power will reach the wheels courtesy of an HKS heavy-duty sequential transmission, with the ride sorted by a set of K&W coilover suspension and Enkei racing rims shod with Bridgestone RE-01 tyres. Sparco will supply the steering wheel and seats, and, as you would expect, the RMR coupe will wear Brembo brakes,

The Rhys Millen Racing Genesis Coupe has also benefited from close co-operation with Hyundai themselves, to ensure that every drop of potential performance can be found and harnessed.

It looks as though Hyundai's invitation to the big powerhouse tuning companies to come and take a closer look at the Genesis Coupe is going to bear some exceptional fruit.

Hyundai teams up with Rhys millen racing to introduce genesis coupe at SEMA show

FOUNTAIN VALLEY, Calif., July 30, 2008 ? Hyundai Motor America announced today that it has teamed up with Rhys Millen Racing (RMR) to create the "Art of Speed" Genesis Coupe show car. The Hyundai RMR "Art of Speed" Genesis Coupe 2.0t will be on display at the Hyundai booth at the Specialty Equipment Market Association (SEMA) show in the Las Vegas Convention Center from Nov. 4 ? Nov. 7, 2008. The RMR Genesis Coupe will be the first of many Genesis Coupes to be modified by some of the best tuner shops in the world. This RMR ? developed Genesis Coupe will be a fully functional race car capable of putting the driver in the winner's circle.

"The unique part of this project is that it will be moving art, which is why we named it the 'Art of Speed,'" says Rhys Millen, professional race driver and founder of RMR. "The focus will be on the engine and a radical body design to complement the factory body lines. We are going to transform the Genesis Coupe into an apex-carving machine with jaw-dropping looks. We think it has the possibility of being one of the coolest cars at the show."

The RMR Genesis Coupe will be powered by a 2.0-liter DOHC inline four-cylinder engine with RMR turbo kit for maximum horsepower and torque. It will be equipped with a heavy-duty HKS sequential transmission and a K&W coil over suspension to put that additional power to the ground. These are just some of the planned mechanical modifications to turn the Genesis Coupe into a race car capable of running in the Pikes Pike Hill Climb, Formula D or Redline Time Attack series.

"We've been excited about working with Rhys Millen since the minute he walked through our doors at Hyundai Motor America," says John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Genesis Coupe is a rear-wheel drive performance machine we designed to capture the hearts of hardcore automotive enthusiasts, so we can't wait to see Rhys' RMR Genesis Coupe on the race track."

The RMR Genesis Coupe will be outfitted in a silver and black paint scheme and dominated by a RMR wide body kit, functional hood scoop and a carbon fiber wing. Enkei racing wheels and Bridgestone Protenza RE-01 tires surrounding Brembo brake calipers complete the package.

Inside will be a racing cockpit with Sparco steering wheel and seats, eight-point roll cage and a RMR carbon fiber dash.

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