It looks like smooth curves are the new sharp angles, as Citroen unveils a rounded version of its famous chevron badge to coincide with the company?s 90th birthday.
Embracing a softer, more modern, three-dimensional and metallic styling more inline with its peers, the revised Citroen identity is both fresh and ? perhaps most importantly ? a necessary boost to its image as a modern carmaker.
A smoother, more unique typeface accompanies the chevrons, replacing the hard-edged font of the previous identity.
Citroen?s new identity comes as the company attempts to re-invent its image, including reviving the ?DS? badge on its upcoming model lines.