Despite dominating new car sales in Australia, Toyota has no plans to relax its marketing efforts preferring to remain on the offensive - a stance they know well.
Upping the ante in the competitive light-car segment is Toyota?s recently announced special-edition Yaris RUSH. Available for a limited time, Yaris RUSH is based on the YR 5-door hatch version of Australia's most popular light car.
"So far this year, Yaris is again the top-selling compact car in Australia, with customers buying an average of more than 2,200 cars a month. This puts Yaris more than 3,500 sales ahead of the nearest rival - a margin of almost 65 per cent - which reflects its value, space and performance. Yaris competes in a crowded segment with 22 rivals yet accounts for better than one in every five sales of light cars," said Toyota Australia's divisional manager national marketing Tony Cramb
The special-edition model adds value to the Yaris by providing more than $1000 of added specification for just $500.
Upgrades include a move to 15-inch alloys from the YR?s 14-inch steel rims and the standard single disc CD player is replaced with a six-stack system. Bluetooth connectivity is also added along with foglamps, "Yaris"-branded mats and a special-edition badge.
Other standard Yaris features include twin front airbags, air-conditioning, anti-skid brakes, power windows and mirrors, seatbelt pretensioners and force limiters for the front seats and power steering.
The Yaris RUSH is mechanically unchanged and features the usual 1.3-litre four-cylinder engine available with either a five-speed manual for $16,890 or a four-speed automatic for $18,390.
Both standard and special edition Rush models offer an optional enhanced safety pack at $750 that incorporates side and curtain airbags, while metallic paint is a $300 option.