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Kia Optima Platinum
Kia is best known for its small cars but the Korean brand wants to move uptown and compete in the mid-size segment against more established rivals from Subaru, Mazda, Honda, Ford, Hyundai and Toyota.
The new Optima sedan is the vehicle the company has chosen to lead the charge.
It replaces the largely unloved Magentis and will compete in a section of the market that is recognised as one of the toughest to crack, with quality competitors boasting serious credibility.
Granted, it's a different beast to previous Kia sedans but can it cut it in a market segment that relies on brand image, driving appeal and practicality?