New sales model for Euro VW

A sales model restructure, including digitalisation, will launch in Europe by April 2020.

But, it doesn’t look like Aussie customers will see the technology for some time.

VW says intelligent data management will be at the forefront of the restructure with customers given their own personal ID number to receive “individual support going beyond vehicle purchasing”.

Volkswagen’s objective is “to provide seamless individual round-the-clock support for customer going far beyond vehicle sales on the basis of a unique Volkswagen customer ID”.

The German brand says sales organisation will become more flexible and efficient with online sales set to be expanded and customers will benefit from over-the-air software updates.