The campaign's launch follows new TAC figures released this week, showing a 13 percent drop in hospital admissions due to road collisions in the 2013 financial year.
Victoria’s Assistant Treasurer, Gordon Rich-Phillips said that while the figures were promising, the results could be further improved if all young drivers were driving 4- or 5-star ANCAP rated cars.
Mr Rich-Phillips said that young drivers were more likely to drive the oldest and least-safe cars, and that safer and newer cars were now becoming affordable on the used car market.
"Vehicle safety has come a long way in recent years and people need to be aware that many modern safety features can be found in affordable second-hand cars," Mr Rich-Phillips said.
"We know safer cars save lives and that safer cars are available regardless of the buyer's budget so it's vital that people put safety ahead of all other considerations when buying a vehicle.”
The howsafeisyourcar.com.au website (opens in new window) forms part of the campaign, allowing young drivers and their parents to find safe and affordable vehicles in every car class using a star-rating system.
"If every Victorian took advantage of this information and insisted on at least four stars when buying a car, we would see significant reductions in the road toll and serious injuries," Mr Rich-Phillips said.
The TAC has produced a table with examples of safe yet affordable cars, which is listed below.