World’s First ‘Attention-Powered’ Car Unveiled In Australia: Video

An ‘attention-powered’ car has been unveiled in Western Australia this week, as part of a campaign to learn more on the dangers of driver distraction.

Western Australia’s RAC is behind the campaign, commissioning the Emotiv company to combine computer software with a Hyundai i40 so that the car will only operate when driven attentively.

It may not be the most liveable arrangement, however: in a controlled test, the car's driver wore a headset with 14 sensors, detecting electrical activity from various areas of the brain.