White Still The Most Popular Car Colour Around The World: PPG Photo:
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Trevor Collett | Oct, 25 2013 | 3 Comments

Global car paint giant PPG has released its most popular colour lists for 2013, with white taking the top spot for the third year running.

According to PPG’s global data, white was the colour of choice for 25 percent of new cars in 2013, up three percent on 2012.

Silver and black tied for second place, with 18 percent each, followed by grey, red, ‘natural shades’, blue and green, all of which maintained the same share of popularity as in 2012.

The results were also separated into three global areas - Europe, America and Asia-Pacific regions - but white was the most popular in all three.

Closer to home, white featured on 26 percent of new cars, up three percent from 2012.

Silver was a clear second on 20 percent, down three percent from 2012, while black was third on 18 percent, down one percent from last year.

Working our way down the list sees grey on 10 percent, up two percent from 2012, ‘natural’ and red tied with nine percent each, down one percent and the same as 2012 respectively, then blue on six percent, down one percent from last year.

Green and ‘other’ colours scored one percent each.

“While white continues to be the most dominant choice in car colour, we see growth in the variety of whites being offered to consumers,” PPG’s Jane E. Harrington said.

“Car manufacturers are seeking ways to create variations of white, silver, black and grey that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminium and shade-shifting pigments help them achieve this.”

While we know that white is popular among commercial vehicles, fleets and limousine companies along with taxis in most parts of Australia, the data cannot tell us the number of people who chose white as a cost-based decision.

As for the future, PPG’s crystal ball predicts blue will be the big mover of 2014. The colour choice has proven popular in some regions and has doubled in popularity on more expensive and exotic cars over the last three years.


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