What’s Ferrari Worth? Try USD$11 Billion…

When Fiat Chrysler Automobiles NV floats Ferrari later this year, the public float is expected to value the Ferrari SpA supercar brand at more than €10 billion, or US$11 billion.

That's more than half the €16.6 billion total market capitalisation of FCA (which includes the Ferrari brand); valuing Ferrari at more than Fiat, Chrysler, Alfa Romeo, Jeep and Dodge combined. 

But none other than Fiat Chrysler boss of bosses, Sergio Marchionne himself, made the claim when speaking at the reveal of the new Fiat 500 in Turin. 

The initial public offering (IPO), now scheduled to be listed on the New York exchange on October 13 this year, would value the supercar-maker at “at least” €10 billion, Marchionne said.

“There are clear expectations from ourselves as (the) Ferrari brand is unique,” he said. “There is also a scarcity value as we are just selling a 10 percent stake.”

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