Beirut-based W Motors has announced two new sports cars, the Hyper Sport and Super Sport. Revealed here, the Hyper Sport is the nascent carmaker's first production car.
The twin-turbo V6 is said to produce around 550kW, and accounts for a claimed sprint to 100km/h in just 2.8 seconds before running out of puff at 387km/h.
If the Hyper's Aventador-rivalling figures sound appealing, you'll need to be quick: just five will roll through W's doors.
W is chasing a very, very wealthy market - the car will sport diamond-encrusted LED headlights and tail-lights, a gold-plated bonnet and a carbon-fibre chassis.
The press release accompanying the unveiling of the car also promises "a fully functional holographic display with interactive motion" - which sounds intriguing, although details are limited.
Austria's Magna-Steyr and German engineering firm RUF Automobile have been drafted in to ensure the car goes, stops and stays together.
W Motors is the brainchild of Ralph Debbas, who founded the apparently now-defunct WDI group, where he was listed as the Executive Head of Design.
He says he has "finalised numerous awarded concepts in Europe" and "worked on building a sizeable network within the automotive industry".
Debbas graduated from the Coventry University School of Art and Design, majoring in Automotive Design.
The launch in Beirut's swanky Sursock Palace contained no details about the Super Sport - presumably a less-expensive option - so we'll just have to wait. This will surely be one to watch.
The company says that the Hyper Sport will be launched in Dubai in December.