Volvo’s Polestar To Become Electric Performance Brand

Despite being somewhat underutilised at the moment, Volvo’s performance division, Polestar, is set to get a massive boost with news the automaker will use Polestar as its own electric performance brand.

Under the new plan Polestar will be run by its own management team, though the vehicles produced by the brand will still be supplied by Volvo in a manner similar to the relationship between Mercedes-AMG performance cars and mainstream Mercedes-Benz vehicles.

Polestar traces its origins back to its creation as a support program for Volvo’s racing programs before evolving into a tuning division tasked with creating performance upgrades for the S60, V60, XC60 and XC90. Volvo acquired the brand in 2015 and took production of the performance models in-house.

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