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Volvo ‘Way To Market’ Plan Bypassing Motor Shows For The Internet

Volvo has announced a new angle on its global marketing strategy, which aims for a greater focus on the internet over traditional motor shows. Called 'Volvo Way To Market', the plan includes a boost to the marketing department’s coffers a


Volvo has announced a new angle on its global marketing strategy, which aims for a greater focus on the internet over traditional motor shows.

Called 'Volvo Way To Market', the plan includes a boost to the marketing department’s coffers and a new “one motor show per continent” rule.

One show each in Europe (Geneva), Asia (Shanghai/Beijing) and the US (Detroit) can expect to have a Volvo stand in the future, and an annual, independent Volvo-branded event is also planned. 

The carmaker believes individual events give it a better chance of getting the public’s attention - and the media’s - rather than compete with many other carmakers in a traditional motor show setting. 

Where the new plan leaves Australia with its two ‘unique’ motor shows for 2015 is unclear but as both will be staged in Victoria, expect Volvo to follow its own rule - if it chooses to attend either. 

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