Volvo has announced plans to add electric technology to every model in its range, along with a new all-electric model to arrive by 2019.
The plan includes a plug-in hybrid variant in each of the segments currently occupied by Volvo, and a range of new electrified small cars is also on the way.
Volvo’s new CMA architecture will no doubt form an important part of its small car plans, and the Swedish carmaker hopes to boost EV sales to around 10 percent of its total turnover locally in the medium term.
The carmaker has not disclosed its sales-hopes for the long term, but clearly EVs and PHEVs will spearhead much of its range.
The 60 and 90 series Volvos will be first to get the electrified treatment, with the T8 Twin Engine XC90 PHEV to kick things off in Australia in Q1 of next year.
“We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream,” Volvo Australia Managing Director, Kevin McCann said.
“We are confident that in two years’ time, 10 percent of Volvo’s sales in Australia will be electrified cars. We believe plug-in hybrid cars offer customers the best combination of efficiency, range and convenience.”
While confirming an all-electric car will hit the market in 2019, Volvo is remaining tight-lipped on the finer details for now.
Should the car be a 40 series model based on the CMA platform as some have predicted, expect it to rival the Tesla Model 3 as a relatively affordable EV in various markets.
“We have learned a lot about how people use cars with electrification,” Mr McCann said. “Our research has shown that people are driving Volvo’s Twin Engine cars in electric mode around 50 percent of the time, meaning our plug-in hybrids already offer a real alternative to conventional powertrain systems.”
Mr McCann said Volvo’s battery technology offers the best range-per-kWh in the industry, and that falling battery prices mean the cost-verses-benefit calculation is “now almost positive”.
Stay tuned to TMR for more.
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