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Volvo Says Market Not Ready For EVs, Focused On PHEVs For Now: Report Photo:
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Trevor Collett | Jan, 28 2015 | 1 Comment

Volvo has a fleet of electric vehicles ready to hit the showroom floor, but the Swedish carmaker doesn’t think the public is ready for EVs.

That’s the word from Volvo’s vice president of product strategy, Lex Kerssemakers, who reportedly told the UK’s Autocar that the current business case for EVs is weak.

Instead, Volvo will ease its customers into the world of all-electric motoring by focusing on plug-in hybrid models; at least for the foreseeable future.

“Once there is a more sustainable business case behind full EV we can do it - our platform is scalable and fully flexible,” Mr Kerssemakers said.

“But we must see how the EV business evolves and what pressures there are from fuel efficiency requirements and cities closing borders.”

The idea that a major city would restrict access to vehicles failing to meet a certain ‘green’ criteria is growing.

Volvo XC90 T8 Plug-In Hybrid - coming to Australia
Volvo XC90 T8 Plug-In Hybrid - coming to Australia

France’s capital city, Paris, last year moved to ban cars with even-numbered registrations for a day to ease smog, and is rumoured to be considering a ban on diesel engines in the years to come.

If bans such as Paris’ become more common in the world’s major cities, Mr Kerssemakers says Volvo’s PHEV models are already suited and EV technology is ready - once the public is ready to buy them.

“With plug-in technology we have some answers now - good efficiency and the option of driving in and out of cities on electric power alone,” Mr Kerssemakers said. “For now, we can offer the best of both worlds.”

To keep technology on the EV front moving, Volvo revealed it was developing body-panel batteries and wireless charging modules in 2013.

MORE: Volvo Details 2015 XC90 T8 Plug-In Hybrid For Australia
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Volvo | PHEV | EV

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