Swedish manufacturer Volvo won't launch a fastbacked SUV of its own until it achieves its sales aspirations of 800,000 vehicles per year - even though all of its German rivals either already have, or are preparing ones of their own.
Since its launch in 2007 the BMW X6 has achieved a surprising degree of success, with its chopped roofline and tapered turret appealing to buyers who want SUV features combined with a sporty silhouette.
Volvo, however, won't be joining them.
Speaking to TMR at the local launch of the XC90 range of large SUVs, Volvo’s senior product manager for the ‘90 cluster’, Lars Lagström, said niche derivative models like a fastback SUV won't be considered until the brand hits 800,000 annual sales.
“Not even SUV coupes are on the radar until we are up to 800,000 cars volume yearly.” Mr Lagström said to TMR, referencing the niche models from BMW and Mercedes-Benz.
“Then, we have a sustainable profit that can let us go into new unexplored top hats [body styles to sit atop the platform], but the possibility with the platform is there.”
800,000 cars is not far from double what the company achieved in 2014. In that year, Volvo managed to shift a total of 465,866 cars across the globe.
So how long will it take before we see a production version of Volvo's XC Coupe (below) - or indeed any other niche SUV spin-off?
The arrival of the new XC90 will certainly accelerate Volvo's growth, but cooling demand in the crucial Chinese market - which has been something of a sales stronghold for Volvo of late - may balance that out.
Some salvation may come by the end of the year however, with Volvo's S90 sedan and V90 wagon, designed to line up against cars like Audi A6, BMW 5 Series and Mercedes-Benz E-Class, to be previewed before year’s end.
“It will be a quite different car from what you expect," Lagström told us.
"They are very, very sharp cars. They will share elements [with XC90], but will have differentiations as well. I think there will be pictures before the year’s end of the S90”
The rest of Volvo's product range is set to be completely renewed over the next five years and should do their part to bring in more customers to Volvo showrooms worldwide, but it may be some time before the company hits that 800,000 car milestone.
In other words, don't expect an SUV "coupe" from Volvo any time soon.
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