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Volvo Boss Kills Speculation Of New S-Class Rival: Report Photo:
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Trevor Collett | Apr, 23 2013 | 1 Comment

Volvo boss Hakan Samuelsson has reportedly confirmed this week that the carmaker is not planning a new flagship to rival the S-Class and 7 Series limos.

The report follows the 2011 unveiling of the polarising Concept Universe, described by former Volvo chief Stefan Jacoby as the company's "next top-of-the-line" sedan.

The Universe concept was a long wheelbase luxury sedan purportedly pre-empting a new top-shelf model to sit above the current (and next) S80 sedan.

Speaking with Automotive News in Shanghai, Mr Samuelsson said "We don't have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines."

"We don't believe it would fit our brand image."

Samuelsson's comments represent an about-face for Volvo owner Geely, with CEO Li Shufu commenting last year that Volvo should work to compete with BMW, Mercedes-Benz and Audi.

Volvo has since committed to a premium or near-prestige formula, releasing the new V40 hatch and planning replacements for the current XC90 and S80 models.

The current generations of both models are expected to be replaced over the next two years, with a new S80 due in 2015 and the next XC90 expected in 2014.

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