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Volvo Australia Boss Talks Prestige Push And Racing-led Popularity Boom

Volvo’s Australian branch is on a mission.  Building on comments from the chairman of Volvo’s parent company, Geely, Volvo Cars Australia’s managing director, Matt Braid, says he wants to change customer perception. “O


Volvo’s Australian branch is on a mission. 

Building on comments from the chairman of Volvo’s parent company, Geely, Volvo Cars Australia’s managing director, Matt Braid, says he wants to change customer perception.

“Overseas we're seen as a luxury brand, associated with the likes of Lexus, Audi, BMW,” Mr Braid told TMR at a Volvo track event in Perth.

“In Australia, we've been pulled down a bit by being viewed as a competitor to more expensive Japanese cars.”

That, of course, is not where Volvo sees its future here, “We are definitely in the prestige market,” he added.

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