Thanks in large part to the efforts of Tesla and its Model S, electric cars are in vogue.
And there's no shortage of manufacturers looking to capitalise on the rising appeal of EVs. Manufacturers like BMW, Nissan, Renault, Fiat, Ford, Mitsubishi and smart all have EVs of their own.
And while Volkswagen has made much of its commitment to diesel tech, it also offers the all-electric e-Golf as a mass-market electron-burner - which may soon have some company, if this new teaser is anything to go by.
Revealed ahead of its public debut at the 2016 Consumer Electronics Show in Las Vegas next month, this solitary teaser image shows a new all-electric concept car from Volkswagen.
Described by VW as marking "the beginning of a new era of affordable long-distance electromobility", the new concept's blunt and upright nose also hints at a revival of the much-loved Kombi van.
A return of the iconic Kombi has been rumoured since VW revealed the Bulli concept (above and below) at the 2011 Geneva Motor Show, though a production version has yet to eventuate.
Like the new CES concept, the Bulli concept was all-electric, drawing enough power from a 40kWh lithium-ion battery pack to sustain it for up to 300km of motoring.
Volkswagen hasn't revealed what will power its CES concept - or indeed its name - but a powertrain based on the 85kW270Nm electric motor of the e-Golf is the most likely candidate.
The e-Golf has a maximum range of 190km, but VW's promise of "long-distance electromobility" suggests the CES concept will be able to run much further than that.
Beyond being an all-electric microbus, Volkswagen's CES concept will also showcase the brand's latest connectivity technology.
Details of precisely what tech what we can expect to see are still unavailable, but VW promises that it will "demonstrate the benefits to the consumer that VW will be able to deliver in the near future thanks to the increasing interconnectedness of the motor car".
The 2016 Consumer Electronics Show opens in Las Vegas on January 6, expect more teasers to drop in the lead-up.